I would bet I landed the best internship of my MBA class. Working on the Soft Goods marketing team solidified my hankering for working in and with sports. (Maybe it was living on the coast, or the cool stuff, or the amazing Soft Goods team.)
- Competitor Analysis on Golf bags, Apparel, Shoes, Accessories, Gloves
- Defining branding techniques used by competitors
- Create and design sales tools for Soft Goods sales reps
- Help execute Callaway Fall-line Fashion show
- Present findings/ results to entire marketing team and R&D teams
- Many other fun and intern-like duties... and some golfing may have occurred here and there
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