The Resume

Click on the links below or on the side bar to get further detail on my work experience. (And don't forget to visit my b-sides page!)

• BYU education: MBA and BA in Marketing
  


• Altra Running Company : Brand Management Consultant


• Callaway Golf : Marketing Intern


• Ken Garff Automotive Group / Utah BLAZE : Marketing Manager


• Sports Radio Event Coordinator


• Olympic Volunteer


• BYU : Athletic Field Artist


• Runner's Corner: Sales Leader


• Volunteer work and Foreign language experience
  

Education: MBA & BA in Communications

I graduated with my BA in Communcations/ Advertising with a minor in German (I speak it fluently) in 2005. Projects completed include: SeaDoo, Black & Decker, Yahoo!, Rhodes Bake n Serve, and Utah Blaze Arena Football. While in college I was a part of the University's Choral program. (Baritone....Not Soprano)

In 2009 I decided to go back to school to earn an MBA. I was accepted into 5 programs around the country, and chose to return to BYU's Marriott School of Business. (Top 20) Once there, I was force fed all the glorious things a business school is known for: Accounting, Finance, Managerial Accounting, Entrepreneurial Marketing, Brand Management, Human Capital (HR stuff), Business Strategy, Marketing, Marketing, and more Marketing. I leave school feeling very well rounded and ready to bloom where ever I am planted. Let's just hope that the seeds fall on sporting ground.

Also, I was Jimmer's Classmate!

Callaway Golf

I would bet I landed the best internship of my MBA class. Working on the Soft Goods marketing team solidified my hankering for working in and with sports. (Maybe it was living on the coast, or the cool stuff, or the amazing Soft Goods team.)

• Competitor Analysis on Golf bags, Apparel, Shoes, Accessories, Gloves
• Defining branding techniques used by competitors
• Create and design sales tools for Soft Goods sales reps
• Help execute Callaway Fall-line Fashion show
• Present findings/ results to entire marketing team and R&D teams
  
• Many other fun and intern-like duties... and some golfing may have occurred here and there
  

Ken Garff Automotive Group/ Community Sponsorship 2005-2009

Working for the Utah Blaze Arena Football team was one of the highlights of my time with Ken Garff Automotive Group. While leading a team of 5 in on-field promotions and halftime planning, I developed and executed Blaze marketing efforts in 54 high schools and 220 elementary schools. I also developed and executed an upper-bowl ticketing strategy that led AFL in attendance and revenue.

The KEYS and ROAD to SUCCESS programs were community sponsorship programs created to give kids a greater desire to improve themselves. Nothing felt more fulfilling than giving a car away to a deserving teenager in front of thousands of his/her peers. While running this program I hosted 200 high school assemblies in 54 high schools, developed sponsorship packages leading to $1M media coverage donations, and dispersed 20,000 annual prizes through interactive marketing techniques with a team of 2. I was the lynchpin between advertising agencies, art firms, website prize fulfillment, and the printer. I also wrote Ad Copy, Launch video copy, and weekly news stories about Keys to Success appearing in Utah's largest newspaper.

The Road to Success Literacy Program improved standardized test scores in 220 elementary schools.

Event planning was another part of my job at Ken Garff . Some of those events include: AFL Fan Appreciation Day, golf tournaments, rock concerts, food drives, parades (gathering new cars for Utah's largest parade, The Days of '47), youth leadership camps, Blaze mascot appearances, and special media coverage events.

KSL Sports Radio May-Dec 2005

I found myself working back at Lavell Edwards Stadium even after I graduated-- this time on the radio broadcast crew. It was my pleasure to help set up the engineering equipment needed for the games broadcast to millions of listeners. Just can't seem to get enough Cougar football!

The Olympic Fire Burns Within!

In 2002 the Olympic Winter Games found their way to Salt Lake City. I quickly volunteered and enjoyed welcoming the world to my home... and then I checked their bags for explosives. I was stadium security and spent 14 cold nights keeping watch on the Olympic Torch. It was a great experience to witness the world's greatest athletes with my own eyes.

Running Shoe Experience

I have always had something to do with running... shoes... and running shoes. For over a year I worked at a specialty running store named Runner's Corner in Orem, UT. Working the floor is one of my greatest talents. I became adept to instantly building a rapport with a customer so that getting them to buy 2 pairs was borderline easy. I learned to handle the day-to-day store operations like inventory, re-orders, running credit batches, and training other employees. I also got to know the product features of each shoe inside and out; relaying those product benefits to customers.

Knowledge and conviction without being overbearing is power in sales.

Recently I have also been working with Altra Running. It is a start up running shoe brand embracing the current "running natural" trend followed by some. I have done hours and hours of primary and secondary research regarding those that follow the trend and their response to Altra Shoes. Also, working as a pro bono brand management consultant for the Altra Crew these past few months has been mutually beneficial.

BYU FOOTBALL and OLYMPIC SPORTS 2001-2005

From 2001-2005 I led the painting of Cougar Field at Lavell Edwards Stadium. This means my team painted the lines, hashes, numbers, murals, endzones, and logos. It takes 4 solid days to prepare the field for a home game, and basically non-stop maintenance after one to get it ready for the next game. It also takes a steady hand and and near OCD-like frame of mind to make sure it looks perfect on ESPN.

I also helped with the sideline setup, field goal set up, and even pulled up the field goal nets during the games. (It's awesome to be on the field as part of your job!) I also helped prep the Olympic Sport fields with the same attention to perfection. Soccer, Rugby, Lacrosse, Baseball and Softball, and even track and field needed tons of set up and preparation.

The main things I learned from these 4 years are:
*There are no such things as normal hours.
*I love working in sports and doing my part to help athletes reach their potential.
*As a team you can accomplish anything.
*Leading by example is much more effective than telling people what to do.